Affordable Fast-Food Partnerships: Right

McDonald’s has announced a new partnership with the Israeli startup “RightHear”. RightHear is a tech startup that creates navigation solutions for visually impaired people. Through its partnership with McDonald’s, RightHear will make restaurant locations across the country more accessible and customer-friendly.

Restaurants will integrate RightHear Bluetooth sensors in key locations, such as near the front door, near bathrooms and near the checkout. Sensors communicate with the RightHear mobile application and provide location-based information and alerts. For example, a visually impaired person approaching the front door may receive the information “the door opens to the right”.

In addition to this navigation information, RightHear sensors can also help visually impaired people to read the restaurant menu. The information can be provided via a mobile application and sent to an audio device to allow easy communication of items and prices. RightHear’s mobile application is currently available in 26 different languages.

Image credit: Shutterstock

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