In its letter, the industry body pointed to a recent incident of scammers advertising numbers disguised as customer service numbers Mobikwik on Google. “The highest result of a Mobiwik service number on the search engine is a fraudulent link – through which the scammers ask for UPI wire transfers or send UPI pull requests – intended to scam help seekers, “ADIF said.
He also added that tech companies, such as Google, charge high fees for hosting these ads and making a profit. He claimed that these fraudulent ads contribute a significant portion of tech companies’ revenue by exposing users to high risk.
“The blatant misuse of their platform by big tech companies is going unchecked and Indian citizens are paying a price for it, plus the tech giant is using this to make a profit. A major concern is the lack of proper regulation. false advertising, “said Sijo Kuruvilla George, ADIF Executive Director.
Through their letter, ADIF requested a hearing with the MeitY Secretary help develop a robust mechanism for making a secure internet space accessible in the country.
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