meity secretary: ADIF writes to MeitY secretary about scams due to fraudulent ads on Google search

Chennai: The Alliance of Digital India Foundation (ADIF) on Thursday said he had written to Secretary of the Ministry of Electronics and Information Technology Alkesh Kumar Sharma about the rise in online scams due to fraudulent ads on Google search and also urged adequate regulation of false advertisements for ensure the safety of Indians on the Internet.

In its letter, the industry body pointed to a recent incident of scammers advertising numbers disguised as customer service numbers Mobikwik on Google. “The highest result of a Mobiwik service number on the search engine is a fraudulent link – through which the scammers ask for UPI wire transfers or send UPI pull requests – intended to scam help seekers, “ADIF said.

He also added that tech companies, such as Google, charge high fees for hosting these ads and making a profit. He claimed that these fraudulent ads contribute a significant portion of tech companies’ revenue by exposing users to high risk.

“The blatant misuse of their platform by big tech companies is going unchecked and Indian citizens are paying a price for it, plus the tech giant is using this to make a profit. A major concern is the lack of proper regulation. false advertising, “said Sijo Kuruvilla George, ADIF Executive Director.

Through their letter, ADIF requested a hearing with the MeitY Secretary help develop a robust mechanism for making a secure internet space accessible in the country.

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