To kick off the campaign, the company has premiered an advertising spot starring Uma Thurman, which centers around the superstar actress giving viewers a behind-the-scenes tour of Paramount mountain. Additionally, the campaign will include a large digital and out-of-home advertising push.
“We’ve launched an exciting, ambitious and far-reaching campaign to match the scale of the offering on Paramount+. This campaign is about unleashing the power of our brand and content to local audiences and is the biggest we have ever undertaken in this market,” said Anna Priest, Chief Marketing Officer, UK, at Paramount
Image Credit: Paramount+