ajay bijli: PVR boss Ajay Bijli explains why your popcorns are expensive

Ajay Bijli, chairman and MD, PVR, believes India needs an enhanced multiplex experience at every price point.

He said that India remains under-screened and the business has immense potential to grow.

Bijli spoke about the F&B business which he said is now worth Rs 1,500 crore.

Bijli said that he doesn’t blame the consumers for speaking against expensive food at PVR cinemas as the transition from a single screen to multiplexes is still happening and the operational and capital expenditure involved in running both has a huge difference.

These costs include squeezing in multi screens in a limited space and the cost of installing the infrastructure needed to run them and the rental for property leased in malls.

He said that people are by and large happy with the quality of the offering otherwise they wouldn’t have done the kind of F&B sales they have achieved.

The first quarter results have shown that the footfalls have reached pre-pandemic levels.

On the merger with

, he said that the approval should come within a few months.