Google has implemented a feature that allows users to find businesses that identify as Asian-owned. The feature comes just after the company added features to tag women-owned businesses, Black-owned, Latino-owned, and veteran-owned businesses on searches and Google Maps. The newest addition will allow consumers to find Asian-led businesses in their area, and business owners can add or opt-out of the label whenever they please.
Google hopes that this new feature will help Asian-owned businesses gain digital marketing skills, and aims to support the Asian community in spreading awareness about Asian hate crimes and COVID-related business closures. Other companies like Yelp have already implemented labels for minority-owned businesses in order to make searching easier and more efficient.
Image Credit: Google