Her island of relevance

Malaysian-born singer Heerra not too long ago took residence an award in California, USA for the music video of her newest track, Consideration Island

LOCAL singer-songwriter Heerraa achieved one other success by profitable an award: one of the best solo artist award for her music video for Consideration Island on the sixth Annual California Music Video Awards.

The 23-year-old, who’s at present pursuing her diploma within the USA, was amongst 12 nominees on the present held at San Francisco.

The awards ceremony was organised by US-based media firm TasteTV and California Music Video Awards and the present acknowledges excellent artists, music movies, movies, and administrators from world wide.

Heerraa rose to fame together with her track Really feel Alive, launched through the Covid-19 pandemic in April 2020.

This isn’t the primary time the excellent younger singer has taken residence an award.

She was named Entertainer of the Yr on the 2021 Rampage Music Awards, and received a number of awards in the US in 2021 for Really feel Alive.

Final 12 months, Heerraa collaborated with Autum Helene on a track titled Morning Gentle, which received each one of the best pop track and finest collaboration awards on the Indie Songwriting Awards, USA. Since 2020, she has acquired nominations, awards and even incomes a spot within the checklist of influential individual below 40.

Inform us about Consideration Island. What it’s all about?

Consideration Island talks concerning the excellent paradise, however behind all the sweetness and sparkle, we see individuals who have misplaced themselves in pursuit of the limelight.

“I wrote Consideration Island late one evening after a dialog with my mentors, who jogged my memory to remain true to myself all through my journey and never chase after consideration or fame.

“I needed to seize this lesson; songs are one of the simplest ways I study and bear in mind classes. So for me, Consideration Island jogs my memory to remain grounded in my coronary heart and chase happiness and success as an alternative of recognition.

“The track turned my first R&B single and was an unimaginable course of to document and movie. I hope it impacts my followers and that I can share one of many priceless classes my mentors all the time remind me of: keep true to your coronary heart.”

How did you are feeling if you received the Finest Feminine Solo Artist award?

“It was so surreal to attend the award present in individual in San Francisco and to make my first journey to the fantastic West Coast of the US.

“When my identify was introduced, it was an honour to stroll onstage to obtain the award and ship my acceptance speech to a roomful of gifted international artistes who’re all pushed to influence the world with their craft.

“I used to be very touched to have so many individuals world wide vote for my track. It’s due to everybody’s love and help that I’m heading in direction of my mission to vary the world with music.

“I can’t thank my staff sufficient for making this award potential: ET Increase Studio, the brains behind the gorgeous visuals of Consideration Island’s music video, and MAP Music, who organized the track and coached me on this highly effective vocal efficiency.

“It was the steerage and help from ET Concepts, particularly my mentor, Elango Thiyagu, who gave me an opportunity to chase after my goals.”

What are you engaged on, at present?

“At the moment, I’m engaged on a number of thrilling collaborations from world wide. We’re within the track writing and manufacturing phases. I can’t look forward to these songs to be launched quickly on Spotify, Apple Music, and different digital streaming platforms!

“As an undergraduate at Harvard Extension, there are all the time new issues that I’m studying from attending one of the prestigious universities on this planet. Except for juggling my courses and track recordings, I’m an advisor to Ascendance (a global youth group I co-founded in 2015 along with Mathura Kannan, Sanadtkumar Ganesan, and Harsha Ravindran), the place we take a look at how we are able to enrich and empower Gen Z to find their ardour and obtain holistic success whereas nonetheless at school.

“One of many issues we’re at present conducting along with Wharton Interactive is a hands-on experiential program referred to as ‘Breaking Down the Fundamentals of Enterprise and Management’ to carry the ivy league expertise to Malaysian teenagers.

“It’s heartwarming to carry our experiences from Harvard and the College of Pennsylvania to our eager-to-learn Gen Zs and to offer them with stepping stones to be the following innovators and sport changers.”

Which singers would you wish to collaborate with sooner or later?

“I like Beyoncé. She is really a music icon and legend. I’ve admired her work as an artiste and performer for over a decade. It could be a dream come true to sing on stage together with her.

“Jason Mraz can be one other musician and songwriter who has modified my life. His music uplifts and anchors me to my goal, particularly when occasions get powerful. I might love to have the ability to write a track and sing it with him someday.

“Siti Nurhaliza can be considered one of my all-time favorite singers. She has a improbable voice and a lot expertise on this business. I might study a lot from her; doing a track together with her would imply the world to me.”

What’s your future plan?

“I like writing songs, performing, and seeing individuals’s lives impacted by my music. I wish to hold doing this with all my coronary heart. An thrilling journey I’m embarking on is acting at company occasions in Malaysia and worldwide.

“Different thrilling issues I’m engaged on are getting my songs in movies and TV sequence, touring and performing worldwide, and provoking extra individuals globally.”