The device connects to the accompanying Android or iOS app where users can easily change how it appears with a series of preset designs or with the option to create their own. The keychain-like coding device can then be attached onto a backpack or carried like a virtual pet to let kids show off their digital prowess.
The imagiCharm connected coding toy is rated for children aged eight and up, and will allow them to share their designs with the online community. Users can also try their hand at projects created by their fellow coders.