Luxury Fashion Crypto Payments : ApeCoin

Gucci is now the first luxury house to accept ApeCoin (APE) cryptocurrency in its United States stores. This new way for luxury shoppers to pay was made possible in partnership with BitPay, the world’s largest provider of online payment services.

Currently, 70% of Gucci’s American retail network now accepts cryptocurrencies and soon, this will be the norm across all stores as of early August. Gucci also accepts other cryptocurrencies like Bitcoin, Ethereum, Litecoin, Dogecoin and Shiba Inu.

Gucci’s adoption of digital currencies reflects its ventures into the world of web3 with limited-edition NFTs, such as the ones co-created by Gucci’s Creative Director Alessandro Michele and synthetic artists Janky & Guggimon. All of these initiatives give the next generation of collectors a new way to acquire luxury goods from the label.