Metaverse Father’s Day Campaigns : fathers day campaign

With the aid of Super League Gaming, OshKosh B’gosh is venturing into the metaverse with Take Your Dad to the Metaverse Day, a fun-focused Father’s Day campaign. This campaign inspires bonding between fathers and their children in a new way and it introduces OshKosh B’gosh as the exclusive partner in the new Roblox game, ‘Fashion Runway.

In the experience, gamers are invited to style their dad’s Fashion Runway game avatar and share their looks on social media with the #OKBMetaDadsSweeps tag. As part of the campaign, five lucky winners will have the opportunity to win $100 gift cards to OshKosh B’gosh.

With this Father’s Day campaign, the brand recognizes that the way people spend time together is changing, and a sense of togetherness is no longer limited to physical, in-person experiences.