Myer CEO John King has mentioned his firm’s funding into Myer One rewards, which has resulted in practically 75 per cent of gross sales going via this system.
He mentioned Myer One was a “diamond within the tough” earlier than they determined to hitch it with on-line and bodily purchasing.
“It offers us actually good first-party knowledge by which to grasp what you as a client need to purchase and we see what you might be shopping for after which we are going to then try to tailor our communication to you in order that we hold you and engaged with us,” Mr King instructed Sky Information Enterprise Editor Ross Greenwood.
