Piggy raises $7.7M for cell content material creation app

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Piggy has raised $7.7 million for its cell content material creation app that allows customers
to simply create paperwork, displays, invites, and extra, immediately from their cell

The Piggy platform launches right now on ProductHunt. It’s accessible for obtain worldwide on
the Apple App Retailer and Google Play Retailer as a free, unmonetized service.

Software program investor Perception Companions led the spherical, and different traders embody Remagine Ventures, Stardom Ventures, and others.

The Tel Aviv, Israel-based firm stated it empowers customers to create and share visible and interactive cell paperwork that talk their distinctive concepts, tales and ideas whereas leveraging social media requirements.

“With Piggy, you possibly can create paperwork in the identical means that you simply create social media posts. It’s
cell, interactive, helps all kinds of media, and makes it simple and enjoyable to realize gorgeous
outcomes,” stated CEO Shaul Olmert, in an announcement. “The corporate overview deck created utilizing Piggy demonstrated the platform’s capabilities to traders, and satisfied them of the product’s potential.”

The Tel Aviv-based startup, was based in late 2020 by Shaul Olmert and Ilan Leibovitch, each
second-time entrepreneurs, having based Playbuzz (now generally known as Ex.co) and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 folks.

“Piggy permits the authoring of pure cell content material, harnessing the creativity and engagement
of Gen-Z customers to specific themselves in essentially the most native and pure means,” stated Jeff Horing, managing accomplice at Perception Companions, in an announcement. “As cell gadgets take over many features beforehand enabled by computer systems, Piggy is reinventing doc creation for this period.”

Chief product officer Ilan Leibovich added in an announcement, “Individuals create content material in lots of
varieties for each private {and professional} functions. Our purpose is to allow them to create it on
their telephone and share it immediately with anybody. When a consumer shares their creations, the recipients don’t must obtain an app, register, or have a social media account to get pleasure from it.”

The app consists of options comparable to polls, audio, picture enhancing and native digicam integration in addition to many templates that assist folks writer lovely content material with out design expertise.

I requested Olmert what the inspiration was. He pointed to this video by a younger woman on TikTok.

Olmert stated in an e-mail this TikTok video was made by an American teenager. She was requested to put in writing an essay for college about “how the quarantine impacted you.” Fairly than write, she used TikTok and generated tens of thousands and thousands of likes.

“What I noticed in it was a testomony that Gen-Z can actually unleash their brilliance and creativity when given the choice to specific themselves utilizing the instruments which can be pure for them,” he stated. “And I figured: let’s create an app that lets them do this for all functions, not simply social media.”

Requested in regards to the competitors, Olmert stated, “We need to be a modern-day different to phrase processors and presentation authoring apps comparable to Powerpoint.” The goal is Gen-Z and younger millennials who’re “cell natives.”

Olmert stated the corporate operates within the courageous new class of “cell content material,” or content material that was created on a cell gadget, meant to be consumed on a cell gadget and makes use of the options, tradition and utilization habits of cell platforms.

He famous many platforms for content material authoring, a few of them with a fairly good cell consumer interface. Nonetheless, they largely mimic desktop and print codecs.

“Our purpose is to complement the language of paperwork, displays and formal communications with the keenness and immersion of cell tradition,” he stated. “Give it some thought. You may create your resume on LinkedIn, as an example, however it seems to be 100% like the normal resume format- commonplace, boring, technical, shying away from any private expression and reflection of who the job applicant is.”
He added, “The purpose of this content material is to replicate who you might be and what your capabilities are, so its viewers can really assess your potential match to their tradition and organizational construction. With Piggy, a younger job applicant that grew up with a cell phone, and used to specific themselves utilizing social media, is ready to make the most of options comparable to selfie video, interactive components and animations, to call a couple of, to create a cell resume that’s way more expressive, real and really reflective of who they’re.”

Piggy isn’t anticipating folks to create novels or doctorate dissertations on their cellphones. That isn’t Piggy’s purpose.

“However when you find yourself engaged on a college paper, letter, presentation, notes, journal entry, photograph album or many different kinds of content material that folks have the necessity to create regularly, Piggy offers an accessible, seamless answer,” he stated. “From a one caption meme to a full e book report, there’s no restrict to the size and substance of Piggy creations.”

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