Vivaciously hot to do business


Ella Villanueva
Chief Govt Officer
VGlow Cosmetics

Ella Villanueva Chief Govt OfficerVGlow Cosmetics

“I’m an advocate of being a lady’s woman. That means, I’ll assist you together with your endeavors and can all the time worth my relationships. As a brand new entrant within the magnificence business, the rising competitors within the rising markets could be very difficult.”

WHEN present enterprise inevitably beckoned to Ella Villanueva, she misplaced no time making an attempt her luck. She grabbed each alternative to behave, be on TV and carry out onstage.

Recognized by her stage identify Ella V., she was solid as a member of the second-generation all-female group Viva Sizzling Babes together with Katya Santos, Jaycee Parker, Asia Agcaoili and Sheree, amongst others who rose to fame particularly amongst male followers within the early 2000s. Their batch popularized horny ditties akin to “Basketbol” and “Sayaw Kikay” and appeared in blockbuster residence movies and magazines akin to FHM and Hotstuff.

“Who would’ve thought that I used to be capable of do it?” Ella V., who now introduces herself by her married identify Ella V. Manalang, mentioned.

“I will not be as large as I hoped I might be, however you recognize, it was a blast. I realized a lot, and I used to be capable of leverage what I realized in all that I do in my private {and professional} life.”

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To be in present enterprise was Villanueva’s unique childhood ambition. She took up Bachelor of Science in Mass Communications at Dominican School.

Initially, she acquired employed at Viva Movies, the place her school diploma grew to become helpful and the doorways to indicate enterprise opened up for her.

“I did work in radio, live shows and tv, the place I used to be capable of put in good use the diploma I took in school,” Villanueva asserts.

Finally, she met the person of her goals, tied the knot in Might 2008 after she was uprooted from Manila and began her household within the US. She is married to businessman Shane Manalang, and so they have 4 kids — Isabella, Jayden, Jordan and Justin.

When she retired from present enterprise and began a household, Villanueva’s in-laws taught her the ropes of grownup residential companies.

“I realized to roll up my sleeves and did handbook work, which most might not have the abdomen for,” Villanueva discloses. “However I’m proud to have skilled that because it taught me the worth of exhausting work, the true which means of labor of affection.

“We’re entrusted by the state to maintain one other one who will not be succesful to maintain himself/herself or dwell independently. Now, we’ve six services operating full-time within the US West Coast, and we want to open one other one.”

Subsequent large enterprise

The skincare enterprise was the subsequent large enterprise for Villanueva, and he or she made positive she ready for that.

“I studied in an aesthetician faculty in California, which sparked a hearth of pursuing the enterprise that I’m in now,” she says.

“Again once I was nonetheless in present enterprise, I used the stage identify, Ella V. It will be tacky if I named the model Ella V. I wished it to really feel me, however would click on, as nicely. VGlow got here to gentle, and I preferred the ring to it.

“In 2021, when every little thing was beginning to get again to regular, we had been considering of our area of interest skincare product, began laying the muse to scale the enterprise and sourcing our pharmaceutical/producer that will assist us develop what I am on the lookout for in a skincare line.”

Villanueva initially examined the waters in Costa Mesa, California.

“My husband has his medical weight reduction clinic, and we discovered that there was a possible to share the house to open further skincare companies,” Villanueva says.

“We need to develop the enterprise by bringing in a holistic method to magnificence and wellness.”

Not too lengthy after, Filipinos within the US had been asking if VGlow would finally develop to the Philippines.

“After a lot thought and planning, I began to mobilize a staff within the Philippines,” Villanueva shares.

“Once we began in California, we solely had about 5 workers. [But] all of them had been well-trained and educated in several companies and merchandise.

“Our staff continues to be small, however I’m pleased with the group I’ve assembled as I imagine strongly of their capabilities and their abilities.”

Villanueva’s merchandise are leaning towards all natural, all pure and environmentally sustainable.

Despite her busy calendar, Ella Villanueva manages to keep a balance between work and home. ‘I focus on my family, my husband and my kids. They are my main priority regardless of how busy I am running around different establishments. I make sure I make it home on time for dinner to be with my family.’ Contributed Photos

Regardless of her busy calendar, Ella Villanueva manages to maintain a steadiness between work and residential. ‘I give attention to my household, my husband and my children. They’re my essential precedence no matter how busy I’m operating round completely different institutions. I ensure I make it residence on supper time to be with my household.’ Contributed Photographs

Regardless of her busy calendar, Ella Villanueva manages to maintain a steadiness between work and residential. ‘I give attention to my household, my husband and my children. They’re my essential precedence no matter how busy I’m operating round completely different institutions. I ensure I make it residence on supper time to be with my household.’ Contributed Photographs

“Our VGlow merchandise are infused with oxygen plasma that there are just a few available in the market who’re educated within the efficiency and effectiveness of incorporating oxygen plasma as an energetic ingredient.

“Other than our personal line of VGlow merchandise, VGlow Philippines can be the unique distributor of Esthemax skilled use cosmetics. Esthemax could be very standard worldwide due to its hydrojelly masks which can be electrolyte-infused, all pure and authorized natural merchandise.”

Not surprisingly, Villanueva has gotten a way of achievement to have the ability to share with the world the correct recommendation, however nonetheless placing them (purchasers) in command of their well-being.

“I’m an advocate of being a lady’s woman,” she explains. “That means, I’ll assist you together with your endeavors and can all the time worth my relationships. As a brand new entrant within the magnificence business, the rising competitors within the rising markets could be very difficult.

“So, we centered on distinguishing our model, developed top quality merchandise, constantly construct our viewers and handle our funds by placing first issues first when it comes to expenditures.”

Villanueva did discover a large problem to place up VGlow Cosmetics.

“We put in most of our efforts in getting as a lot leads as we are able to to attach us with the correct individuals. We proceed to showcase our consumer evaluations, the options to a pores and skin downside and with the ability to put ourselves in our consumer’s place to have the ability to actually perceive what they need to enhance or obtain.

“Our merchandise work with or with out the machines. Sure, machines do assist, however we additionally need to have the ability to cater to our purchasers who do not have the time to remain lengthy hours for therapies. Our merchandise do work by themselves within the consolation of their houses.”

After greater than a 12 months of operating and managing VGlow Cosmetics, Villanueva has realized to take care of her respected clients, the prosperous ones or her fellow celebrities.

“All our purchasers our VIPs,” she beams. “I strongly imagine, if you happen to maintain your purchasers and also you proceed to speak with them, they maintain you as nicely.”

Though she’s conscious concerning the challenges of touring, Villanueva makes it some extent to be current bodily in VGlow institutions within the US and the Philippines.

“I do know that being bodily current permits me to watch, to know what is required, to know why we have to do issues and realistically put a timeline to our actions,” she explains.

Work-home steadiness

Fortunately, she manages to maintain a steadiness between work and residential regardless of her busy calendar. “To be sincere, it’s exhausting, however I do know my priorities,” Villanueva admits. “After all, I would not have the ability to do it with out the assistance of my household who’ve all the time supported me in all my endeavors.

“I give attention to my household, my husband and my children. They’re my essential precedence no matter how busy I’m operating round completely different institutions. I ensure I make it residence on supper time to be with my household.”

She does get to unwind, however solely with household and buddies. “With my busy way of life, I like staying residence to be with my household and buddies,” she says. “I’m very low upkeep, actually. I get pleasure from taking part in with my children, order take out and binge on Netflix.

“I am into adorning too. I’m going round the home, see what half I need to enhance design-wise. I like shopping for stuff for the home that will add worth to its total enchantment.”

Each day, Villanueva checks on her children and her husband.

“Often, my husband leaves the home early to go to work, and I’m going on my day visiting our care houses and our VGlow spas,” she says.

“I’m very fortunate to be surrounded by a loving household. I do know that they may all the time assist me in all my endeavors. They not solely assist me in my skilled profession however extra so, on an emotional stage that makes us a closed-knit household.

“I worth my husband’s phrases of knowledge and the way a lot he evokes me to work as exhausting as him for our kids, household and our workers.”

She does get to meet up with her workers, too.

“On weekends, it is date night time with my husband,” Villanueva grants. “It is crucial for us to spend alone time collectively. We perceive that with our skilled careers, our relationship and intimacy come first.”

About me

Function mannequin

My husband, Shane Manalang. I worth my husband and what he stands for. He has all the time been an individual who has a great head on his shoulder. He is aware of his craft, and I belief his judgment as a lot as he trusts mine.

Purpose

Do at the least one good factor every single day.

First pay examine

Viva Movies, P15,000

Morning ritual

Pray, breathe, have an inside dialogue concerning the issues I have to do for the day.

time on social media

Lower than half a day

Finest talent

Inspiring individuals

Life reality

I want home-cooked meals than eating out.